BOOKS BY GORDON KENDALL
STRATEGIES FOR INTERIOR DESIGN PROFESSIONALS
Designing Your Business brings the expertise of a business and legal professional to the practice of interior design. Accordingly, the book serves as a strong reference for basic business and legal concepts. It aims to make students savvy business people as well as creative interior designers. In an accessible tone, the text explores business organisation, and legal and ethical issues that arise in the practice of interior design.
PROFESSIONAL PRACTICES FOR INTERIOR DESIGNERS
Designing Your Business, 2nd Edition, transforms aspiring interior designers into savvy business people as well as creative interior designers by offering strategies for working effectively with colleagues, clients, and resources. The text explores business organization, legal and ethical issues, and business finance and accounting practices common to the profession. The practical approach and engaging interactive pedagogy make it easy and interesting to learn the intricacies of the business, law, and practice.
Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer, merchandiser, retailer, designer, or student-this text covers what you need to know to work successfully in the industry.
The Fashion Game, 1e presents a new, relevant voice in fashion merchandising. This innovative text follows a unique “fashion in four” approach, which stresses the relationships among the various facets of fashion merchandising. This groundbreaking approach helps students understand how the fashion world functions and how fashion professionals pursue their careers. While many older texts have lost touch with current technologies, issues, and trends, Kendall offers keen insight into today ’s important issues, including social media, privacy concerns, counterfeit products, sweatshops, and sustainability, in addition to covering basic fashion fundamentals.